Privacy Policy
This Privacy Policy explains how Guess collects, uses, shares, and protects information when you visit our website, place an order, contact customer service, create or access an account, subscribe to email marketing, or interact with our online store.
Last updated: March 14, 2026
Information We Collect
Guess may collect information that you provide directly, information related to your order, and certain technical information when you use our website.
- Contact information, such as your name, email address, billing details, and delivery information.
- Order information, including purchased items, order number, transaction details, and customer service history.
- Account information, such as login details, saved preferences, and account activity if you create an account.
- Communication information, such as messages you send to customer support or information submitted through a contact form.
- Device and website usage information, such as browser type, pages viewed, referring pages, approximate location data, and cookie-related data.
How We Use Information
Guess uses customer information to operate the website, process purchases, provide support, improve the shopping experience, and communicate with customers.
- To process, confirm, manage, and fulfill customer orders.
- To provide order updates, customer service, return assistance, and account support.
- To respond to questions, requests, and messages sent through email or the contact form.
- To maintain website functionality, security, fraud prevention, and service performance.
- To improve website layout, product browsing, customer experience, and online store operations.
- To send marketing emails when you subscribe or otherwise agree to receive them.
- To comply with applicable obligations related to transactions, records, security, and customer requests.
Order Processing
When you place an order with Guess, we use the information you provide to review the purchase, process payment, prepare the order, provide order updates, and help with customer service requests related to your purchase.
Order-related information may be used to confirm your purchase, prevent fraudulent activity, manage returns or exchanges, and maintain accurate transaction records.
Payment Information
Guess uses PayPal, Stripe, and credit card payment processing options to help complete customer transactions. Payment details are handled through the applicable payment processor and are used to authorize, process, or complete your payment.
We do not ask customers to send full card numbers, passwords, or sensitive payment security information by email or through general customer service messages.
Please do not include full credit card numbers, payment passwords, or other sensitive payment credentials when contacting Guess customer support.
Cookies and Analytics
Guess uses cookies and similar technologies to support website functionality, remember preferences, improve performance, understand how visitors use the website, and help provide a smoother shopping experience.
Cookies may help with features such as cart functionality, account access, checkout support, website security, page performance, and analytics tracking. Analytics information may include website usage data such as pages visited, browsing actions, device type, and general traffic patterns.
You may be able to manage cookies through your browser settings. Blocking certain cookies may affect how some parts of the website function.
Email Marketing
If you subscribe to Guess email marketing, we may use your email address to send updates about products, promotions, store news, and related shopping content.
You can unsubscribe from marketing emails by using the unsubscribe option included in the email or by contacting customer support. Even if you unsubscribe from marketing messages, Guess may still send non-marketing messages related to orders, account activity, customer service, or important store notices.
Service Providers
Guess may share limited customer information with service providers that help us operate the online store and provide customer service. These may include providers involved in payment processing, order management, website hosting, analytics, email communication, fraud prevention, and customer support.
Service providers are expected to use information only as needed to perform services for Guess and not for unrelated purposes.
Data Security
Guess uses reasonable administrative, technical, and organizational measures designed to help protect customer information from unauthorized access, loss, misuse, or disclosure.
No website, online store, payment system, or electronic transmission method can be guaranteed to be completely secure. Customers should also help protect their account credentials and avoid sharing sensitive information through insecure channels.
Data Retention
Guess keeps customer information for as long as reasonably necessary to provide services, process orders, maintain business records, resolve disputes, respond to customer requests, prevent fraud, and meet applicable recordkeeping needs.
When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate for our store operations.
Customer Privacy Rights
Depending on where you live, you may have certain privacy rights related to your personal information. These rights may include the ability to request access, correction, deletion, or restriction of certain information.
You may also request to unsubscribe from marketing emails or ask questions about how Guess handles customer information. To make a privacy-related request, please contact us using the email address listed below.
Children’s Privacy
Guess does not knowingly collect personal information from children for online shopping purposes. If you believe a child has provided personal information to Guess, please contact us so we can review the request and take appropriate action.
International Users
If you access the Guess website from outside the country where our store operations or service providers are located, your information may be processed in other locations. By using the website, placing an order, or contacting us, you understand that information may be handled in connection with our store operations and service providers.
Policy Updates
Guess may update this Privacy Policy from time to time to reflect changes in our website, store operations, services, or privacy practices. When updates are made, the “Last updated” date near the top of this page may be revised.
We encourage customers to review this page periodically to stay informed about how Guess handles customer information.
Contact Information
If you have questions about this Privacy Policy, how Guess handles customer information, or a privacy-related request, please contact us by email.
Email: [email protected]